For Actiongram content, we partnered with Sanrio to bring Hello Kitty to our HoloLens creators. An excellent example of the resultant creations our tools enabled is this Mixed Reality video created by YouTube creator Alicia Herber titled, “The Kawaii Adventures of Hello Kitty”
One of the challenges of working with branded content is the brand’s protection of their IP. In this case, the fact that we were unable (by contract) to shade the characters based on environmental lighting resulted in a less-than-ideal final video image.
